This firm launched world's first 1TB SD card at CES 2019, beats SanDisk in its own game

Lexar is a brand that many of us might not have heard about. The market is dominated by the likes of SanDisk, Kingston, Western Digital and others. However, at the ongoing CES 2019 Lexar seems to have beaten its more popular rivals in their own game by launching the world’s first SD card with 1TB storage.

Among other brands, the biggest blow should come to SanDisk with the launch because the firm last year showed the first ever 1TB flash drive and this year unveiled the world’s first 4TB flash drive, but neither did the firm failed to squeeze the 1TB storage capacity in to a SD card but also was not able to make the two thumb drives available in the market.

The Lexar’s Professional 633X SDHC and SDXC UHS-I cards are also listed in 16GB, 32GB,64GB, 128GB, 256GB and 512GB storage capacities. All of them are designed for mid-range DSLR, HD camcorder, or 3D cameras and support 1080p full-HD, 3D, and 4K video content. They also have speeds of up to 95MB/s (read). The line-up has cards that have Class 10 high-speed performance.

Lexar is pricing the 1TB card at MSRP $499.99. The card is already available in the US.

“Almost fifteen years ago, Lexar announced a 1GB SD™ card. Today, we are excited to announce 1TB of storage capacity in the same convenient form factor. As consumers continue to demand greater storage for their cameras, the combination of high-speed performance with a 1TB option now offers a solution for content creators who shoot large volumes of high-resolution images and 4K video,” said Joey Lopez, Senior Marketing Manager.

As for the competitor, SanDisk too has showcased the first ever 4TB flash drive prototype at CES 2019. The device however, doesn’t have a name or a price but it might be well over $1000.